Personal Care

GHD (Good Hair Day) uses ceramic heating plates with a round barrel design that distributes heat more evenly than flat-plate competitors. The plates heat to a consistent 365°F — the optimal temperature for styling without excessive heat damage — and maintain that temperature across the entire plate surface. The universal voltage capability (110-240V) means they work worldwide without adapters. The internal components are potted (sealed in resin) to protect against moisture damage. Professional hairstylists in UK salons are the core audience, and the tools reflect that daily commercial use.