ghd Platinum+ Styler ― 1" Flat Iron Hair Straightener, Professional Ceramic Hair Styling Tool for Stronger Hair, More Shine, & More Color Protection
GHD Straighteners
Why It Lasts
GHD (Good Hair Day) uses ceramic heating plates with a round barrel design that distributes heat more evenly than flat-plate competitors. The plates heat to a consistent 365°F — the optimal temperature for styling without excessive heat damage — and maintain that temperature across the entire plate surface. The universal voltage capability (110-240V) means they work worldwide without adapters. The internal components are potted (sealed in resin) to protect against moisture damage. Professional hairstylists in UK salons are the core audience, and the tools reflect that daily commercial use.
Known Weaknesses
The power cable can develop internal breaks near the swivel joint after years of wrapping and unwrapping. The ceramic plates can chip if dropped on a hard floor. No adjustable temperature — the fixed 365°F setting isn't ideal for all hair types (very thick or coarse hair sometimes benefits from higher heat). The 2-year manufacturer's warranty is short for the price. Knockoffs are rampant — GHD counterfeiting is a well-documented problem. The plates lose effectiveness as the ceramic coating wears thin after 5+ years.
Durability Breakdown
Specifications
| Is Discontinued By Manufacturer | No |
| Product Dimensions | 11 x 1.63 x 1.63 inches; 1 Pounds |
| Item model number | 10000022219 |
| UPC | 850041485379 855254007479 |
| Manufacturer | ghd |
| ASIN | B07FJ8RR9J |